About Us

Forever Cycle Tours has been running highly-acclaimed Alpine cycle holidays since 2012. We are an owner-run business registered in the UK, with a summer base of operations in Morzine, northern French Alps.

In the early days our holidays centred around Morzine. We have gradually introduced new tours to encompass the most sought-after climbs, including Stelvio in Italy, Mont Ventoux in Provence and Col du Tourmalet in the Pyrenees.  Our early season visit to Corsica offers sun-soaked cycling when the mountain roads are still snow bound. In 2016 we changed our name from Forever Morzine to Forever Cycle Tours, to better reflect our cycling program.


Paul founded the business, designed all the tours, and heads up operations in the Alps.

He is a treasure trove of local cycling knowledge, and can answer pretty much any query you could have about cycling in the Alps, and any of the specific tours.

Paul brings many years of business experience to Forever Cycle Tours, and has an uncanny talent for route planning and logistics. As a result, everything about our tours just works, and out itineraries are second to none (in our unbiased opinion).

Paul has devoted the later part of his life to cycling. Before moving to France to set up Forever Cycle Tours, he inspired hundreds of people to take up the sport through voluntary work at his local cycling club, Welland Valley CC, in the UK. Paul was even presented with an award from British Cycling, to honour his services to cycling.

Contact Paul at info@forevercycletours.co.uk